Rolling Stone once called Like a Rolling Stone the greatest song of all time.  Now, the Bob Dylan classic may include the greatest music video of all time.

The video was created by a digital agency called Interlude and is interactive.  It works like a television.  You can flip through 16 TV channels while the characters on TV lip-sync the song.

The video coincides with the release of The Complete Album Collection Volume 1.

Director Vania Heymann tells Mashable, "I'm using the medium of television to look back right at us — you're flipping yourself to death with switching channels [in real life]."

Watch the video here.