The 14-year-old boy was raffling off a cow to raise money for a school trip to Great Britain. After PETA got wind of the raffle, they sent him a letter condmening his actions, and offering other ways to raise money. They suggested ideas such as "veggie dog sale in your community hosted by PETA's bikini-clad Lettuce Ladies". Clicking the link to their site for more information brings up a page filled with what many may consider soft-core porn. 

(H/T Chicks on the Right)