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(WENN) - Rap mogul Jay-Z enlisted the help of his wife Beyonce and a host of hip-hop pals to launch his new cognac in Florida.

Jay unveiled his new liquor in style with a lavish bash in Miami over the weekend. He invited the couple's close pals to help celebrate the release of D'usse cognac at the LIV Nightclub, with the likes of Kelly Rowland, The-Dream, Young Chris and Paris Hilton all turning out to support the brand.

D'usse is Jay-Z's joint venture with booze giant Bacardi.

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