You gotta wonder how this doesn't happen more often.

A beer vendor at a New York Mets game takes a hard line-drive foul ball straight to the crotch. He didn't see it coming because being the good man he is, he's carrying the massive 50 lb. cooler of ice-cold refreshment on his shoulder, blocking his view of the game.

We say good man because even though he just took a 100+ mph cowhide bullet right in the babymaker, our friend maintains his balance and doesn't drop any beer. 

Hoping for a speedy recovery.