An Arlington ice cream shop's sales have skyrocketed since jumping in on the cicada craze with a cicada sundae.
Toby's Homemade Ice Cream has seen sales nearly double since posting a photo of a sundae that is inspired by, but does not contain, a giant cicada. The treat uses pieces of waffle cones as wings, a scoop of chocolate ice cream as its head and two red M&M's for eyes.
The post was shared nearly 7,000 times on Facebook, and due to the craze, Toby's sold out of many items, forcing them to close early.
Owner Toby Bantug says he got the idea when he saw a local bakery making cicada cookies. At first, he was selling around 30 of them a day, but after the photos went viral he says he started selling around 100 a day and most recently as many as 170 in one day.
"We will have the sundaes as long as the cicadas are out," Bantug said. "As soon as we see that last cicada, you will probably be seeing the last cicada sundae fly out of our store as well, for another 17 years I guess."
Source: WTOP