The kiss cam. A sweet moment during any game during a break in a sports game.
Except when you get brutally placed in the friend-zone in front of 30,000 people during a playoff game.
A guy and his pretty lady friend get put up on the jumbotron during the Houston Rockets playoff game and the woman's friend tries to egg her on to kiss the dude.
He goes in for the kiss and plants one... right on her cheek. The screen even has a graphic for the Friend Zone. Damn.