After a third straight season of missing the playoffs and having noticeable amounts of empty seats during their home games in 2017, the Baltimore Ravens want to bring fans back to M&T Bank Stadium in 2018. One tactic the team will enact to lure fans back next season is lower prices of concessions at the stadium, a strategy that has been effective for other NFL teams and was similarly employed by the Orioles this year.
Although attendance figures show that the Ravens have sold out every game in their 20-year history in Baltimore, it has been estimated that the number of people who had tickets but didn't attend games last season was well into the thousands every home game.
The team will announce the specific changes to the prices in concessions during a press conference on Thursday, May 17th. This past season, the Atlanta Falcons dropped prices on concessions significantly, with Coca-Cola, bottles of water, and hot dogs selling for $2 each with tax included. Almost inexplicably, the team made more money off concessions with the alteration despite having the lowest food and beverage prices in professional sports.
Still, the Ravens face a battle as the NFL as a whole saw a decrease in the number of people at games. TV ratings also saw a significant decline year-over-year.
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