McCormick and Co., owners of the Old Bay Seasoning brand, has settled a federal lawsuit against another spice company called Primal Palate, who sells a seasoning blend called New Bae.
McCormick filed the lawsuit in 2018, claiming "New Bae was intended to create a wrongful association with Old Bay and to diminish its reputation." They sought to take all profits from the sales of New Bae and that all of the packages of the seasoning along with any use of the name be destroyed.
The lawsuit was dismissed on Tuesday (January 21) by a federal judge after both companies told the court that a private settlement agreement had been reached.
What became Old Bay was originally created in 1939 by the Baltimore Spice Company. It was first called "Delicious Brand Shrimp and Crab Seasoning" and was later renamed Old Bay after the Old Bay Line, a passenger ship that frequented the Chesapeake Bay. The Old Bay brand was purchased by McCormick in 1990.
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