Anne Sayers, Wisconsin Department of Tourism Secretary - Travel Wisconsin
July 18, 2023
On this week's episode of Where To Next, Anne Sayers, Wisconsin Department of Tourism Secretary, joins me to discuss the great state of Wisconsin! There's so much to do for everyone in the family when visiting Wisconsin and Anne fills me in on Wisconcin's impressive culinary scene including their signature beer & cheese, their unexpected relationship with cranberries, and reveals what Bravo TV show is filming there in the coming months!
Wisconsin Department of Tourism Secretary Anne Sayers is an experienced organizational administrator and marketing professional who has served in leadership roles with a variety of nonprofit organizations at the state, national, and international levels for more than two decades. She has authored an award-winning annual report, been a national spokesperson for the Great Lakes, and even helped design a “muppet” with The Jim Henson Company.
During her four years with the Wisconsin Department of Tourism, Sayers led the effort to create the Office of Outdoor Recreation, spearheaded an industry-engaged strategic plan, reoriented advisory committees, and restructured operational processes to build the Department’s capacity. In January of 2021, Sayers was recognized as one of the “Top 25 Most Extraordinary Minds in Sales, Marketing and Revenue Optimization” by the Hospitality Sales and Marketing Association International.
Sayers holds degrees in International Relations and Geography as well as a Certificate of Environmental Studies from the University of Wisconsin – Madison. She sits on the Board of Directors for Taliesin Preservation, UW-Madison’s Nelson Institute, and Wisconsin State Fair Park. She and her family live in Cross Plains.